FAQ
Contents:
Cover Story Videos
How much does it cost?
What are the benefits to this product?
What kind of distribution will I get?
When should an author use a Cover Story Video?
What is the process of doing a Cover Story Video?
What are some of the uses of book video?
Level 1 Mini Teaser
How much does it cost?
What are the benefits to this product?
What kind of distribution will I get?
When should an author use a 1 Mini Teaser?
What is the process of doing a 1 Mini Teaser?
What are some of the uses of book video?
Level 2 Mini Teaser
How much does it cost?
What are the benefits to this product?
What kind of distribution will I get?
When should an author use a Level 2 Mini Teaser?
What is the process of doing a 2 Mini Teaser?
What are some of the uses of book video?
Book Trailers®
How much does it cost?
What are the benefits to this product?
What kind of distribution will I get?
When should an author use a Level 2 Mini Teaser?
What is the process of doing a 2 Mini Teaser?
What are some of the uses of book video?
Author Interviews
How much does it cost?
What are the benefits to this product?
What kind of distribution will I get?
When should an author use a Author Interview Video?
What is the process of doing a Author Interview Video?
What are some of the uses of book video?
Cover Story Videos
How much does it cost?
$300
What are the benefits to this product?
The great thing about the Cover Story Video is that it utilizes the one thing you want your viewer to recall – Your book cover and name. Viewer recall for the book cover is increased as they see it used in creative and entertaining ways via video.
Because Cover Story Videos are low cost they are a great way to become introduced to the idea, process and uses of book video. Low risk – high yield. Many of our clients who have started with Cover Story Videos have been so excited about the effectiveness of the video they have gone on to try our other products.
What kind of distribution will I get?
All of our products come with distribution. The Cover Story Video will come with 10 social media sites like YouTube, MySpace, Crackle, Google, Yahoo and others. It will also be placed on genre specific sites according to genre and it will be sent to our list of booksellers who take book video. It will be given to you for your site and for your publisher if you like.
When should an author use a Cover Story Video?
If you have a very limited budget this product is perfect for you. You stand to get more views and have your name seen more times with this product than the average magazine subscription can get you.
If you’re a new author this is an economical way to get your name circulated online. You can have your video uploaded to the same sites used by NY Times bestseller authors!
If you’re skeptical of the effectiveness of book video this is a great place to try it out. For little investment you can determine for yourself if book video is the right tool for your marketing campaign.
What is the process of doing a Cover Story Video?
First, you contact us to let us know that you have chosen this product. We will send you a contract that you sign and fax and/or mail back to us with a 50% down deposit.
Once we receive the deposit and contract we ask you to send us a synopsis of your book, the back cover copy if you have it and a high resolution (300 dpi) of your book cover. The higher the resolution the better quality the video will be.
From there our Head of Production will assign a script writer who will work with you to create a script that accurately depicts your story in an exciting way. Once you have approved the script it is sent to the editor/producer that the Head of Production chose for your project. You will receive an email introducing you to the editor. At that time you may express any of your own ideas for the visuals, but remember that your editor is an expert at book video, so you may want to allow them as much creativity as possible. The editor may contact you with any questions. Once the video draft is done it will be sent to you. At that time you may request any changes. The editor will make the changes and re-submit them to you to make sure we made the changes as you envisioned. You will get one more edit if it is required.
Once you approve the video it will be sent to you in either wmv (Windows Media) or mov (Quicktime) format. It will be sent on to distribution who will upload it online.
You will receive a report from distribution so you know what’s going on with your video.
The video will be sent to booksellers and specialty sites as well. If a booksellers lets us know they are using the video we will share that information with you.
Once you have become a COS client you are put on our COS Client list and when we get any great deals or offer something we think you might be interested we will contact you.
What are some of the uses of book video?
- Video distribution has evolved into an incredible market. User-generated video is uploaded all over the internet and viewed by millions of people a day. Each of our products has a place in this new medium. According to the type of product, the genre and the purpose of the video as outlined by the client, COS Productions strategically places products in appropriate areas of the internet.
- Outreach- Appeal to those people who enjoy visual entertainment. The visual entertainment industries such as television, movies, games and even music, enjoy the vast reach that the visual medium can offer. Now, books can enjoy that outreach through a video synopsis of their book.
- Sales and marketing enhancement tool. Get your book video out to sales teams and booksellers by putting it on a DVD or CD Rom, or sending the video online with a link to iFilm, YouTube or DailyMotion. Let them see your book!
- Press interest - Because book video is new to many media industries you can use your video to attract the press and include in your press kit. As book video evolves and becomes more and more accepted as entertainment, many videos will stand out and be identified by the media.
- B-Roll - This is what many television programs use to play while doing interviews. The author talks and their book video plays in the background. It is an exciting feature that can entice viewers to want to find out more, and can entice television shows to want to pick you up for interviews.
- Book Signings - Play your video on your laptop or a portable DVD player while you do book signings. Even if you turn down the volume, or turn it off, this visual enhancement to your book can attract more people to your signing table. Can't make it to a signing? You can still be there! Send your DVD or CD Rom to the store to be played.
- Commercials - Our products can easily be turned into traditional commercials. In fact, we have had many of our products on television, cable and in movie theaters. We have the ability to help you book media spots if you wish!
- Website enhancement - Have an attention grabbing video on your homepage! We have one client who told us that her web traffic has increased approximately 600% since putting our videos on her site.
- Soft sell - As more and more people use the internet to shop, buy, and be entertained, etiquette becomes especially important. "Buy my book" can be seen as ad; an enticement to buy. But, "Check out my cool video!" is an invitation to enjoy something with you, instead of buy something from you. Our products can be emailed in a way that doesn't fill up someone's email box, but allows them to see the video from an email link, and then pass the video on to friends. The video can be used as a blog topic, talking about your book, enticing people to check out the book synopsis in video form. All of this drives people to your site, tells them about your book, but in a way that is not seen as an ad or a push to buy something from you.
- Name Branding - Get your name seen again and again. The more times people see it, the more likely they are to recall it when they walk into the bookstore! You can give the impression of who you are by utilizing book video!
- Career Change - If you’ve started a new series or even a new genre this is a great way to announce to readers what you’re doing now in an exciting and entertaining way.
Level 1 Mini Teaser
How much does it cost?
$750
What are the benefits to this product?
Level 1 mini teasers are our most popular product. These are the most commonly seen book video online. You will have a professional editor and script writer work on your book video to ensure it is entertaining and effective. Utilizing still photos and great editing techniques you can still “wow” readers and entertain the public.
At this level you get more online distribution, more specialty sites take the video as content and more booksellers take the video as content.
At this level you can also have it formatted for television for a nominal fee. For less than $1500 you can get a broadcast-ready book commercial.
At this level you can also add narration to your video for a nominal fee, usually $200 per narrator.
What kind of distribution will I get?
All of our products come with distribution. The Level 1 Mini Teaser will come with 30 social media sites like YouTube, MySpace, Crackle, Google, Yahoo and others. It will also be placed on genre specific sites according to genre and it will be sent to our list of booksellers who take book video. It will be given to you for your site and for your publisher if you like.
When should an author use a Level 1 Mini Teaser?
If you have a moderate budget this product is perfect for you. At this level the book videos are considered more entertaining and they are more likely to go viral.
We recommend starting with the Level 1 Mini Teaser if you’re not sure book video is right for your marketing strategy. Because it is more engaging, showing more pictures and movement, it stands to be more effective overall.
These are great to use if you’re launching a new series! They allow enough visuals to really get the overall feel of the new series to your readers. They are also wonderful to play at book signings since the multiple pictures and sound intrigue people and keep them interested during a signing.
What is the process of doing a Level 1 Mini Teaser?
First, you contact us to let us know that you have chosen this product. We will send you a contract that you sign and fax and/or mail back to us with a 50% down deposit.
Once we receive the deposit and contract we ask you to send us a synopsis of your book, the back cover copy if you have it or an ARC and a high resolution (300 dpi) of your book cover. The higher the resolution the better quality the video will be.
The Head of Production will send you an author form that will help us with the process.
From there our Head of Production will assign a script writer who will work with you to create a script that accurately depicts your story in an exciting way. Once you have approved the script it is sent to the editor/producer that the Head of Production chose for your project. You will receive an email introducing you to the editor. At that time you may express any of your own ideas for the visuals, but remember that your editor is an expert at book video, so you may want to allow them as much creativity as possible. The editor may contact you with any questions. Once the video draft is done it will be sent to you. At that time you may request any changes. The editor will make the changes and re-submit them to you to make sure we made the changes as you envisioned. You will get one more edit if it is required.
Once you approve the video it will be sent to you in either wmv (Windows Media) or mov (Quicktime) format. It will be sent on to distribution who will upload it online.
You will receive a report from distribution so you know what’s going on with your video.
The video will be sent to booksellers and specialty sites as well. If a booksellers lets us know they are using the video we will share that information with you.
Once you have become a COS client you are put on our COS Client list and when we get any great deals or offer something we think you might be interested we will contact you.
What are some of the uses of book video?
- Video distribution has evolved into an incredible market. User-generated video is uploaded all over the internet and viewed by millions of people a day. Each of our products has a place in this new medium. According to the type of product, the genre and the purpose of the video as outlined by the client, COS Productions strategically places products in appropriate areas of the internet.
- Outreach- Appeal to those people who enjoy visual entertainment. The visual entertainment industries such as television, movies, games and even music, enjoy the vast reach that the visual medium can offer. Now, books can enjoy that outreach through a video synopsis of their book.
- Sales and marketing enhancement tool. Get your book video out to sales teams and booksellers by putting it on a DVD or CD Rom, or sending the video online with a link to iFilm, YouTube or DailyMotion. Let them see your book!
- Press interest - Because book video is new to many media industries you can use your video to attract the press and include in your press kit. As book video evolves and becomes more and more accepted as entertainment, many videos will stand out and be identified by the media.
- B-Roll - This is what many television programs use to play while doing interviews. The author talks and their book video plays in the background. It is an exciting feature that can entice viewers to want to find out more, and can entice television shows to want to pick you up for interviews.
- Book Signings - Play your video on your laptop or a portable DVD player while you do book signings. Even if you turn down the volume, or turn it off, this visual enhancement to your book can attract more people to your signing table. Can't make it to a signing? You can still be there! Send your DVD or CD Rom to the store to be played.
- Commercials - Our products can easily be turned into traditional commercials. In fact, we have had many of our products on television, cable and in movie theaters. We have the ability to help you book media spots if you wish!
- Website enhancement - Have an attention grabbing video on your homepage! We have one client who told us that her web traffic has increased approximately 600% since putting our videos on her site.
- Soft sell - As more and more people use the internet to shop, buy, and be entertained, etiquette becomes especially important. "Buy my book" can be seen as ad; an enticement to buy. But, "Check out my cool video!" is an invitation to enjoy something with you, instead of buy something from you. Our products can be emailed in a way that doesn't fill up someone's email box, but allows them to see the video from an email link, and then pass the video on to friends. The video can be used as a blog topic, talking about your book, enticing people to check out the book synopsis in video form. All of this drives people to your site, tells them about your book, but in a way that is not seen as an ad or a push to buy something from you.
- Name Branding - Get your name seen again and again. The more times people see it, the more likely they are to recall it when they walk into the bookstore! You can give the impression of who you are by utilizing book video!
- Career Change - If you’ve started a new series or even a new genre this is a great way to announce to readers what you’re doing now in an exciting and entertaining way.
Level 2 Mini Teaser
How much does it cost?
$1500
What are the benefits to this product?
The Level 2 Mini Teasers are the products most requested by booksellers right after Book Trailers. This product includes stock footage and is as close to an actual book trailers as you can get without having to pay book trailer production prices. At this level we can also do animation and some special effects.
At this level you get more online distribution, more specialty sites take the video as content and more booksellers take the video as content.
At this level you can also have it formatted for television for a nominal fee.
At this level you can also add narration to your video for a nominal fee, usually $200 per narrator.
What kind of distribution will I get?
All of our products come with distribution. The Level 2 Mini Teaser will come with 30 social media sites like YouTube, MySpace, Crackle, Google, Yahoo and others. This product receives distribution to 30 online social sites, all applicable specialty sites, placement on any sites in which COS pays for placement and it is sent to our list of booksellers. It will be given to you for your site and for your publisher if you like.
When should an author use a Level 2 Mini Teaser?
Booksellers love these. They have motion and are more engaging than just still photos. Using stock footage, special effects or animation allows for more creativity for your video and our editors are experts at making these really stand out.
These videos are great for the author who wants to stand out from the crowd. They more closely mimic a real book trailer and so they have a more theatrical feel to them.
A Level 2 Mini Teaser is great for making career changes like writing in a new genre, changing your brand or even announcing a new website. They are worthy of a press release and often catch media attention. A new blog launch, a new publisher, anything you really want to highlight in your career can be done using this product.
What is the process of doing a Level 2 Mini Teaser?
First, you contact us to let us know that you have chosen this product. We will send you a contract that you sign and fax and/or mail back to us with a 50% down deposit.
Once we receive the deposit and contract we ask you to send us a synopsis of your book, the back cover copy if you have it or an ARC and a high resolution (300 dpi) of your book cover. The higher the resolution the better quality the video will be.
The Head of Production will send you an author form that will help us with the process.
From there our Head of Production will assign a script writer who will work with you to create a script that accurately depicts your story in an exciting way. Once you have approved the script it is sent to the editor/producer that the Head of Production chose for your project. You will receive an email introducing you to the editor. At that time you may express any of your own ideas for the visuals, but remember that your editor is an expert at book video, so you may want to allow them as much creativity as possible. The editor may contact you with any questions. Once the video draft is done it will be sent to you. At that time you may request any changes. The editor will make the changes and re-submit them to you to make sure we made the changes as you envisioned. You will get one more edit if it is required.
Once you approve the video it will be sent to you in either wmv (Windows Media) or mov (Quicktime) format. It will be sent on to distribution who will upload it online.
You will receive a report from distribution so you know what’s going on with your video.
The video will be sent to booksellers and specialty sites as well. If a booksellers lets us know they are using the video we will share that information with you.
Once you have become a COS client you are put on our COS Client list and when we get any great deals or offer something we think you might be interested we will contact you.
What are some of the uses of book video?
- Video distribution has evolved into an incredible market. User-generated video is uploaded all over the internet and viewed by millions of people a day. Each of our products has a place in this new medium. According to the type of product, the genre and the purpose of the video as outlined by the client, COS Productions strategically places products in appropriate areas of the internet.
- Outreach- Appeal to those people who enjoy visual entertainment. The visual entertainment industries such as television, movies, games and even music, enjoy the vast reach that the visual medium can offer. Now, books can enjoy that outreach through a video synopsis of their book.
- Sales and marketing enhancement tool. Get your book video out to sales teams and booksellers by putting it on a DVD or CD Rom, or sending the video online with a link to iFilm, YouTube or DailyMotion. Let them see your book!
- Press interest - Because book video is new to many media industries you can use your video to attract the press and include in your press kit. As book video evolves and becomes more and more accepted as entertainment, many videos will stand out and be identified by the media.
- B-Roll - This is what many television programs use to play while doing interviews. The author talks and their book video plays in the background. It is an exciting feature that can entice viewers to want to find out more, and can entice television shows to want to pick you up for interviews.
- Book Signings - Play your video on your laptop or a portable DVD player while you do book signings. Even if you turn down the volume, or turn it off, this visual enhancement to your book can attract more people to your signing table. Can't make it to a signing? You can still be there! Send your DVD or CD Rom to the store to be played.
- Commercials - Our products can easily be turned into traditional commercials. In fact, we have had many of our products on television, cable and in movie theaters. We have the ability to help you book media spots if you wish!
- Website enhancement - Have an attention grabbing video on your homepage! We have one client who told us that her web traffic has increased approximately 600% since putting our videos on her site.
- Soft sell - As more and more people use the internet to shop, buy, and be entertained, etiquette becomes especially important. "Buy my book" can be seen as ad; an enticement to buy. But, "Check out my cool video!" is an invitation to enjoy something with you, instead of buy something from you. Our products can be emailed in a way that doesn't fill up someone's email box, but allows them to see the video from an email link, and then pass the video on to friends. The video can be used as a blog topic, talking about your book, enticing people to check out the book synopsis in video form. All of this drives people to your site, tells them about your book, but in a way that is not seen as an ad or a push to buy something from you.
- Name Branding - Get your name seen again and again. The more times people see it, the more likely they are to recall it when they walk into the bookstore! You can give the impression of who you are by utilizing book video!
- Career Change - If you’ve started a new series or even a new genre this is a great way to announce to readers what you’re doing now in an exciting and entertaining way.
Book Trailers®
How much does it cost?
We bid on all book trailer products. There is no set cost to them. The more you want; more actors, more sets, more locations, more special effects, the more the product will cost. But, if you only want one scene and one actor you could get a trailer for relatively little money. You should be prepared to spend over $2000 even for a short and simple production. Production means casting, insurance, equipment rental, location rental and other costs you might not even be aware of.
For something more complex with lots of actors, period piece wardrobe, special effects, celebrity appearances or to film instead of digital or HD formats you could be spending over $5000 or even $10,000, again according to the complexity of what you want.
We can also script to budget. You can give us your budget and we can write a script that will meet that budget.
What are the benefits to this product?
These are the most exciting kind of video you can do. Reader surveys indicate that readers prefer the theatrical book trailers® to any other book video product. Booksellers find them entertaining and have taken them as content more than any other product we create.
Book Trailers® are news-worthy. Blogs, press releases and groups talk about them, giving your book a lot of word-of-mouth advertising.
You can easily have an exciting 30 second commercial cut from your trailer for a nominal fee. Use the shorter version on television or as a preview to your trailer so that you can make the anticipation last longer!
Book Trailers® give your book life.
What kind of distribution will I get?
All of our products come with distribution. Book Trailers will come with 40 social media sites like YouTube, MySpace, Crackle, Google, Yahoo and others. This product receives distribution to 30 online social sites, all applicable specialty sites, placement on any sites in which COS pays for placement and it is sent to our list of booksellers. It will be given to you for your site and for your publisher if you like.
We also offer free placement on TransWorld News of any press release you write about your Book Trailer®.
When should an author use a Book Trailer®?
This product is an investment in your career. It is most likely to go viral, most likely to be noticed by the media and most likely to be picked up by booksellers. If you want to create a name for yourself this is the way to do that.
If you’re a new author and want that name recognition, if you’re creating a new series, if you’re trying to make it to that next level in your career, this product is the right one for you.
What is the process of doing a Book Trailer®?
First, you contact us to let us know that you have chosen this product. We will send you a contract that you sign and fax and/or mail back to us with a 50% down deposit.
Once we receive the deposit and contract we ask you to send us a an ARC, book or manuscirpt and a high resolution (300 dpi) of your book cover. The higher the resolution the better quality the video will be.
The Head of Production will send you an author form that will help us with the process.
From there our Head of Production will assign a script writer who will work with you to create a script that accurately depicts your story in an exciting way. Once you have approved the script it is sent to the editor/producer that the Head of Production chose for your project. You will receive an email introducing you to the editor/producer. At that time you may express any of your own ideas for the visuals, but remember that your editor is an expert at book video, so you may want to allow them as much creativity as possible.
The producer will want to discuss casting and other issues with you. Once the video draft is done it will be sent to you. At that time you may request any changes. The editor will make the changes and re-submit them to you to make sure we made the changes as you envisioned. You will get one more edit if it is required.
Once you approve the video it will be sent to you in either wmv (Windows Media) or mov (Quicktime) format. It will be sent on to distribution who will upload it online.
You will receive a report from distribution so you know what’s going on with your video.
The video will be sent to booksellers and specialty sites as well. If a booksellers lets us know they are using the video we will share that information with you.
Once you have become a COS client you are put on our COS Client list and when we get any great deals or offer something we think you might be interested we will contact you.
What are some of the uses of book video?
- Video distribution has evolved into an incredible market. User-generated video is uploaded all over the internet and viewed by millions of people a day. Each of our products has a place in this new medium. According to the type of product, the genre and the purpose of the video as outlined by the client, COS Productions strategically places products in appropriate areas of the internet.
- Outreach- Appeal to those people who enjoy visual entertainment. The visual entertainment industries such as television, movies, games and even music, enjoy the vast reach that the visual medium can offer. Now, books can enjoy that outreach through a video synopsis of their book.
- Sales and marketing enhancement tool. Get your book video out to sales teams and booksellers by putting it on a DVD or CD Rom, or sending the video online with a link to iFilm, YouTube or DailyMotion. Let them see your book!
- Press interest - Because book video is new to many media industries you can use your video to attract the press and include in your press kit. As book video evolves and becomes more and more accepted as entertainment, many videos will stand out and be identified by the media.
- B-Roll - This is what many television programs use to play while doing interviews. The author talks and their book video plays in the background. It is an exciting feature that can entice viewers to want to find out more, and can entice television shows to want to pick you up for interviews.
- Book Signings - Play your video on your laptop or a portable DVD player while you do book signings. Even if you turn down the volume, or turn it off, this visual enhancement to your book can attract more people to your signing table. Can't make it to a signing? You can still be there! Send your DVD or CD Rom to the store to be played.
- Commercials - Our products can easily be turned into traditional commercials. In fact, we have had many of our products on television, cable and in movie theaters. We have the ability to help you book media spots if you wish!
- Website enhancement - Have an attention grabbing video on your homepage! We have one client who told us that her web traffic has increased approximately 600% since putting our videos on her site.
- Soft sell - As more and more people use the internet to shop, buy, and be entertained, etiquette becomes especially important. "Buy my book" can be seen as ad; an enticement to buy. But, "Check out my cool video!" is an invitation to enjoy something with you, instead of buy something from you. Our products can be emailed in a way that doesn't fill up someone's email box, but allows them to see the video from an email link, and then pass the video on to friends. The video can be used as a blog topic, talking about your book, enticing people to check out the book synopsis in video form. All of this drives people to your site, tells them about your book, but in a way that is not seen as an ad or a push to buy something from you.
- Name Branding - Get your name seen again and again. The more times people see it, the more likely they are to recall it when they walk into the bookstore! You can give the impression of who you are by utilizing book video!
- Career Change - If you’ve started a new series or even a new genre this is a great way to announce to readers what you’re doing now in an exciting and entertaining way.
Author Interviews FAQ
How much does it cost?
$2000 plus any travel fees.
What are the benefits to this product?
Author interviews are very popular with the literary set. They are popular with your own readers and they give a warm and interesting introduction of you to potential readers.
This is a great way to introduce yourself and let people see who you are. It’s a great way for you to show people how passionate you are about your book(s).
Author interviews are often picked up by news and reviews sites in addition to the traditional distribution sites we use.
What kind of distribution will I get?
All of our products come with distribution. Author interview get 30 social media sites like YouTube, MySpace, Crackle, Google, Yahoo and others. This product receives distribution to 30 online social sites, all applicable specialty sites, placement on any sites in which COS pays for placement and it is sent to our list of booksellers. It will be given to you for your site and for your publisher if you like.
You will be featured on Reader’s Entertainment TV on the My Word! program.
When should an author use an Author Interview Video?
Author interviews offer a wide variety of uses. They allow your readers to feel more connected with you, nurturing reader loyalty.
This is a product that highlights your personality. You have a chance to brand yourself as well as your books.
Offering up front information about your books, your career, your process of writing, research or life experiences can interest potential readers and get them to try your book.
These are great for non-fiction books, self-help or books that you have an expertise that you’ve utilized to write your book with.
If you’re looking to pick up speaking engagements author interviews allow you to be seen and heard in a setting that highlights your ability to speak and highlights your topic.
What is the process of doing an Author Interview Video?
First, you contact us to let us know that you have chosen this product. We will send you a contract that you sign and fax and/or mail back to us with a 50% down deposit.
Once we receive the deposit and contract we ask you to send us a synopsis of your book or books, a biography and a high resolution (300 dpi) of your book cover. The higher the resolution the better quality the video will be.
The Head of Production will send you an author form that will help us with the process.
From there our Head of Production will assign a script writer who will work with you to create a script of questions that will allow you to highlight those things you think people will be interested in most. Once you have approved the interview questions it is sent to the editor/producer that the Head of Production chose for your project. You will receive an email introducing you to the editor/producer. At that time you may express any of your own ideas for the visuals including location, set and any pictures or video you may have to utilize.
Once the video draft is done it will be sent to you. At that time you may request any changes. The editor will make the changes and re-submit them to you to make sure we made the changes as you envisioned. You will get one more edit if it is required.
Once you approve the video it will be sent to you in either wmv (Windows Media) or mov (Quicktime) format. It will be sent on to distribution who will upload it online.
You will receive a report from distribution so you know what’s going on with your video.
The video will be sent to booksellers and specialty sites as well. If a booksellers lets us know they are using the video we will share that information with you.
Once you have become a COS client you are put on our COS Client list and when we get any great deals or offer something we think you might be interested we will contact you.
What are some of the uses of book video?
- Video distribution has evolved into an incredible market. User-generated video is uploaded all over the internet and viewed by millions of people a day. Each of our products has a place in this new medium. According to the type of product, the genre and the purpose of the video as outlined by the client, COS Productions strategically places products in appropriate areas of the internet.
- Outreach- Appeal to those people who enjoy visual entertainment. The visual entertainment industries such as television, movies, games and even music, enjoy the vast reach that the visual medium can offer. Now, books can enjoy that outreach through a video synopsis of their book.
- Sales and marketing enhancement tool. Get your book video out to sales teams and booksellers by putting it on a DVD or CD Rom, or sending the video online with a link to iFilm, YouTube or DailyMotion. Let them see your book!
- Press interest - Because book video is new to many media industries you can use your video to attract the press and include in your press kit. As book video evolves and becomes more and more accepted as entertainment, many videos will stand out and be identified by the media.
- B-Roll - This is what many television programs use to play while doing interviews. The author talks and their book video plays in the background. It is an exciting feature that can entice viewers to want to find out more, and can entice television shows to want to pick you up for interviews.
- Book Signings - Play your video on your laptop or a portable DVD player while you do book signings. Even if you turn down the volume, or turn it off, this visual enhancement to your book can attract more people to your signing table. Can't make it to a signing? You can still be there! Send your DVD or CD Rom to the store to be played.
- Infomercials - Our products can easily be turned into informercials for online use or even television.
- Website enhancement - Have an attention grabbing video on your homepage! We have one client who told us that her web traffic has increased approximately 600% since putting our videos on her site.
- Soft sell - As more and more people use the internet to shop, buy, and be entertained, etiquette becomes especially important. "Buy my book" can be seen as ad; an enticement to buy. But, "Check out my cool video!" is an invitation to enjoy something with you, instead of buy something from you. Our products can be emailed in a way that doesn't fill up someone's email box, but allows them to see the video from an email link, and then pass the video on to friends. The video can be used as a blog topic, talking about your book, enticing people to check out the book synopsis in video form. All of this drives people to your site, tells them about your book, but in a way that is not seen as an ad or a push to buy something from you.
- Name Branding - Get your name seen again and again. The more times people see it, the more likely they are to recall it when they walk into the bookstore! You can give the impression of who you are by utilizing book video!
- Career Change - If you’ve started a new series or even a new genre this is a great way to announce to readers what you’re doing now in an exciting and entertaining way.
- To Establish Expertise- For those looking to pick up speaking engagements this is a great way to let people see and hear you for consideration of speaking engagements.